1. The ifaa's new guide offers practical suggestions for companies to improve sustainability without complex systems or high investments. 2. Focus areas include processes, energy, tools, personnel, and communication. 3. Benefits include economic savings, enhanced company appeal, and increased employee responsibility.

1. Experts suggest that to sustain the K-content ecosystem, a self-reinvestment positive feedback loop must be established to enhance the global competitiveness of terrestrial broadcasters. 2. The seminar highlighted the need for regulatory improvements, funding for global distribution, and policy reforms for sustainable regional broadcasting. 3. It emphasized the critical role of terrestrial broadcasting in maintaining the competitiveness of K-content and the necessity of supporting policies and regulations.