1. The value of a brand name lies in its recognition and memorability; 2. A strong brand name can lead to increased sales, pricing power, and reduced reinvestment and risk; 3. Building a strong brand name is a sustainable competitive advantage that can last for decades.

➀ This letter discusses the updates and activities of STH in Q3 2024, including the challenges and achievements in filming at the Paris 2024 Olympics, the upcoming server reviews, and the expansion of the STH team and channels. ➁ The author reflects on the growth of the STH YouTube channel and the introduction of the Axautik Group for more specialized content. ➂ The letter concludes with a call for team expansion and a reminder to subscribe to STH's newsletter and YouTube channel for more content.

1. Roblox has partnered with Warner Bros. to allow users to purchase real-life cinema tickets within the game, starting with the Beetlejuice sequel. 2. Players can buy tickets directly through an 'Escape the Afterlife' experience and receive an exclusive avatar item. 3. This move aims to engage audiences and potentially reach new fans, marking the first time a studio has tested ticketing on the platform.

1. A study by the University of Passau on customer perceptions of betrayal due to product upgrades won the 2024 SERSVIG Best Service Article Award. 2. The study, led by Dr. Janina Garbas, analyzed the impact of mandatory upgrades on customer satisfaction. 3. The research team received the prestigious award at the 'Frontiers in Service' conference in Florida.

1. A study led by researchers at the University of Passau on product upgrades and customer betrayal perceptions won the SERVSIG Best Service Article Award 2024. 2. The study, titled 'You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades,' examines how perceived betrayal affects customer acceptance of product upgrades. 3. The research team, including Dr. Janina Garbas and Prof. Dr. Jan Schumann, emphasized that research is always a team effort.

1. InCore Semiconductors partners with AnySilicon to expand its reach in IP cores and RISC-V solutions. 2. AnySilicon provides a platform for IP Cores and ASIC service providers. 3. The partnership aims to enhance InCore's marketing exposure and lead generation.