➀ Dell has dropped its well-known XPS, Inspiron, and Latitude brands after decades; ➁ The company is moving to a new branding lineup including Dell, Dell Pro, and Dell Pro Max; ➂ Dell is expanding its AMD offerings, especially in the commercial segment.
Recent #Branding news in the semiconductor industry
➀ SanDisk is updating its branding with a new logo and slogan; ➁ The new logo is inspired by pixels and has a futuristic aesthetic; ➂ SanDisk has been using the same logo for nearly 30 years.
1. The value of a brand name lies in its recognition and memorability; 2. A strong brand name can lead to increased sales, pricing power, and reduced reinvestment and risk; 3. Building a strong brand name is a sustainable competitive advantage that can last for decades.
1. Babitalk, a subsidiary of Carelabs, has redefined its brand philosophy and identity. 2. The new Babitalk symbol features two 'B's transformed into a butterfly motif, representing beauty and connecting the present with the future. 3. The platform's bidirectional communication and influence are visualized through the butterfly's wings, symbolizing the butterfly effect.