➀ Ming-Chi Kuo predicts several iPhone models for different halves of 2025 and 2026, including Pro Max, Pro, Slim, and Foldable models.
➁ The change to releasing new iPhone models twice a year is due to intense competition, especially in the Chinese market.
➂ The strategy is to eliminate marketing gaps and to avoid marketing focus loss by releasing more models in the second half of the year.