1. Apple has launched a new ad campaign called 'Flock' to promote Safari and highlight privacy concerns associated with other browsers, particularly Google's Chrome. 2. The ad emphasizes that browsing on an iPhone with Safari ensures privacy, contrasting with the perceived data collection practices of Chrome. 3. Apple suggests users switch to privacy-focused search engines like DuckDuckGo and Ecosia, even when using Safari, as Google remains the default search engine on iPhones.