➀ Phison Electronics has significantly increased its R&D expenditure from less than 1 billion to over 3 billion per quarter. ➁ The R&D expense ratio has also risen from under 5% to over 20% of revenue, indicating a substantial shift towards R&D-focused operations. ➂ This transformation reduces the company's vulnerability to cyclical fluctuations in consumer products, enhancing its long-term competitiveness.