According to the latest data from Jon Peddie Research (JPR), the GPU market experienced a slight downturn in the third quarter of 2024, with a total of 73.6 million GPUs shipped during the period. This decline is attributed to gamers holding off on purchasing new GPUs in anticipation of NVIDIA's upcoming GeForce RTX 50 series GPUs, which are expected to be released in early 2025.

JPR's report indicates that the GPU market is expected to see a compound annual growth rate (CAGR) of -1.9% from 2025 to 2028, with the total installed base reaching nearly 3 billion units by the end of this period. This suggests a gradual decline in the market, with discrete GPU penetration in PCs reaching 17% over the next four years.

In the third quarter, AMD and Intel launched new CPUs, which contributed to a surge in overall CPU shipments, reaching 66.5 million units. However, the anticipation of the new GPU series from NVIDIA and AMD may have led to a temporary lull in GPU sales.

With CES 2025 on the horizon, both NVIDIA and AMD are set to unveil their next-generation graphics cards, the GeForce RTX 50 series 'Blackwell' and the Radeon RX 8000 series 'RDNA 4', respectively. These new cards are expected to be revealed in early January 2025, potentially reigniting the GPU market.