According to reports, NVIDIA and AMD are rushing to ship their latest gaming GPUs and graphics cards to the US before the new tariffs take effect on January 20, 2025. This move is in anticipation of the increased tariffs that are expected to impact the import of electronic goods, including gaming GPUs.

The companies are expected to unveil their new GeForce RTX 50 and Radeon RX 9000 series GPUs at CES 2025. NVIDIA is planning to release several RTX 50 series models, including the high-end GeForce RTX 5090, which is set to offer unparalleled performance. AMD, on the other hand, is introducing the RDNA 4 architecture, which is expected to power the next generation of Radeon RX 9000 series GPUs.

This pre-tariff shipping is a strategic move to avoid the additional costs that the new tariffs would impose. It also reflects the importance of the US market for these companies, as well as the urgency to get their latest products into the hands of consumers before the new year.