1. Shopping Entity, a subsidiary of Taekwang Group, has introduced the 'AI Shopping Talk' service, which utilizes generative AI technology to provide a 24-hour customer consultation chatbot and a broadcast summary system. 2. The service allows users to conveniently shop through chatting on the app or web, offering personalized broadcast information, product reviews, and analysis of product pros and cons. 3. The AI Shopping Talk service can answer various questions, including those about comfortable clothing for the rainy season and popular health supplements, providing detailed information tailored to user inquiries.