1. GenAI smartphone shipments are expected to grow by 363.6% year-over-year in 2024, reaching 234.2 million units, accounting for 19% of the overall smartphone market. 2. IDC defines GenAI smartphones as devices with an SoC capable of running on-device GenAI models using an NPU with 30 TOPS or more performance. 3. The market is projected to maintain growth, with a compound annual growth rate (CAGR) of 78.4% from 2024 to 2028, reaching 912 million shipments by 2028.