➀ The smartphone industry has stagnated post-5G, with AI now seen as a potential game-changer. ➁ Apple plans a major AI-focused product launch in September 2024, aiming to redefine AI in smartphones. ➂ The industry faces significant challenges with stagnant growth and over-reliance on minor innovations, leading to a saturated market. ➃ AI integration in smartphones could revolutionize user interaction and potentially revitalize the market, but the competitive landscape remains uncertain.