According to Jon Peddie Research, the global graphics processor unit (GPU) market is projected to reach nearly $100 billion by the end of the year, driven by the AI boom and high demand for NVIDIA GPUs.

GPUs are becoming increasingly prevalent in various sectors, including gaming, data centers, and consumer electronics. The report notes that GPUs can be found in almost every industrial, scientific, commercial, and consumer product made today, including game consoles, PCs, data centers, handhelds, VR, wearables, smart TVs, vehicles, and more.

NVIDIA's GPU sales for the year could top $90 billion, with AMD's AI GPU sales expected to reach $3 billion. The report also outlines the 20 companies and seven IP vendors supplying the market with discrete, integrated, and embedded GPUs.

Regarding PC gaming, we're on the cusp of a new generation of desktop, discrete, and mobile GPUs from NVIDIA, AMD, and Intel, so it's safe to say that the GPU market isn't going anywhere.