1. Epic Games Store has been offering free games weekly since 2018, a strategy that CEO Tim Sweeney calls 'magical'. 2. Sweeney noted that while some exclusivity deals were not profitable, the free game program has been highly effective, attracting new users at a lower cost than traditional advertising methods. 3. Developers often see increased sales of their paid games after offering a free title, prompting them to collaborate with Epic for timed releases of free games to boost awareness of upcoming titles.