1. Sony Marketing Inc. will adjust and increase the ex-factory prices of some products sold in Japan from August 1st due to rising costs of raw materials, manufacturing, and logistics. 2. The price increase will affect various categories including digital SLR cameras, TVs, Blu-ray Disc recorders, Blu-ray Disc/DVD players, sound bars, component audio, digital SLR camera lenses, digital video cameras, digital still cameras, professional camcorders, headphones, microphones, and recording media. 3. The average rate of price adjustment is approximately 10% higher.