1. e.l.f. Beauty has demonstrated impressive revenue growth of over 350% since 2019, driven by low manufacturing costs, innovative marketing, and strong product innovation; 2. The stock is considered a good midterm holding due to its continued growth potential, despite a high valuation of 36 times forward PE; 3. ELF's marketing strategy targets Gen Z and Millennials, emphasizing affordability, quality, and ethical practices, which resonate well with these demographics.