1. Recent developments and updates on BTI's Capital Market Day have led to a reexamination of the stock; 2. Concerns about future profit stagnation due to progress in new categories, rapid decline in combustibles, and slow growth in new products; 3. Despite a low FWD P/E of 7.5x, the stock is considered fairly priced given the gloomy growth potential; 4. The rating has been downgraded to HOLD.