1. Apple had a strong Q4 and FY24 with improved profitability and expanding revenues, primarily due to new product launches. 2. Their Services business, with a 74% gross margin, is crucial for profitability, but hardware sales remain essential for ecosystem growth. 3. Despite robust earnings, Apple's stock valuation is historically expensive, with a 19% overvaluation suggested by the DCF analysis. 4. Challenges include competitive pressures in China, governance risks, and massive competitive forces.