<p>➀ LG Electronics showcases the late artist Seo Seok's traditional ink wash paintings using transparent OLED TVs and OLED evo displays at Frieze London 2025, transforming the exhibition space into an immersive art piece;</p><p>➁ Collaboration with Seo’s sons: media artist Seo Do-ho reinterpreted the paintings into animations, while architect Seo Eul-ho designed the spatial layout with semi-transparent fabrics and OLED displays;</p><p>➂ Partnerships with the National Gallery London and Korean Cultural Centre include documentary screenings, talks, and media art events to highlight OLED's artistic potential.</p>