1. Ubisoft is investing more in the marketing of Star Wars Outlaws than any other game in its history. 2. The CEO of Ubisoft, Yves Guillemot, announced a strong launch plan for the game, considering it one of the most anticipated games of the year. 3. The game is set to launch on August 30, and a significant increase in marketing and ad placements is expected in the coming days and weeks.