1. Melon, a music platform by Kakao Entertainment, has integrated AI technology to automatically apply optimal sound effects based on the analysis of music characteristics. 2. The 'EQ AI Master' feature adjusts specific frequency bands to enhance or reduce sound qualities, making it easier for users to enjoy high-quality audio without complex manual adjustments. 3. Additionally, Melon has introduced 'Volume Optimization' technology to standardize the volume of all music tracks, ensuring a consistent listening experience and reducing sudden volume changes.